What is SEO? Why it is Important?

What is SEO? Why it is Important?
August 11, 2019 No Comments Digital Marketing Rohit Singh

“No website can stand without a strong backbone. And that backbone is technical SEO.”
— Neil Patel

Digital Marketing is the way to go in the modern era to market your product or services online. Search Engine Optimization is a major part of strategizing your digital marketing, as it increases your website visibility as well as attracts huge traffic. It also keeps your business stand out among thousands of competitors in the market by allowing the customers to find your web page conveniently.

What is SEO/Search Engine Optimization

Worried about your website traffic? Want to increase your website’s visibility? Search Engine Optimization (SEO) has got the solution to all your queries. Here we bring to you everything about the most useful and popular digital Marketing types, SEO. 

What is SEO in Digital Marketing? 

SEO is undoubtedly an integral part of any company’s or firm’s digital marketing strategy. It is basically concerned with the idea to incline the audience towards your business through various online platforms. And now you must be wondering how does this work. So, let us inform you that all one must do is – ensure a high rank of the website in the search engine result page (SERP). And how will this happen? Here comes the SEO’s role into play. 

A very well-strategized digital marketing plan with the aid of SEO will help your website rank higher in the SERP. Once the website is ranking in the first two pages of the search engine result page,  there is a huge scope of it being reviewed and utilized. When a business or service goes online, the advertisements are the best way to garner huge web traffic and SEO provides a great deal of opportunity for free advertising. In the present scenario, SEO has become very important for the comprehensive success of digital marketing.


Why Search Engine Optimisation matters?

Search Engine Optimization is a very important tool to grow your business from ground level. Since it has so much impact on the business, it must be also carrying the reasons that matter to your businesses and services. Here are four very essential reasons that every entrepreneur or business person must care about SEO. 

how seo works

  • SEO interlinks Online Content creators with target customers: We are living in the information age, where it is impossible to deny the magic of the internet and its quickness to provide the best information every time. By using SEO, the target audience can be very easily attracted. So, any of you owning a website or creating content must use SEO if you want people to see your work. 
  • Significance of Search rankings: Being on the top of the search rankings add huge value to your website, as it has the highest chance of being read by users. SEO gives the best possible chance for your website to rank higher in the search engine results page by providing potential keywords and phrases. 
  • Good SEO is useful for any searchable platforms: Search Engine Optimization is not just about Google or other search engine kinds of stuff. A good SEO even works on other searchable platforms such as shopping sites or social networks. It makes the e-commerce sites effective enough to aid customers find their desired products easily. 
  • SEO even helps for offline businesses: SEO is often helpful for businesses that don’t have any websites or offline businesses. As mobile users sometimes look for businesses in order to get directions and phone numbers, a business can get benefited by just being in any online list of business or in Google My Business.

Also read: Digital Marketing and its importance


Types of SEO

By breaking SEO into three categories, it will become much easier to organize and execute the optimized plans. So let us go through the types of SEO available that one needs for making a good organic search strategy.

On-page and Off-page SEO

  • On-Page SEO

On-Page SEO is directly related to the content of your website. Here the strategy is to optimize a particular page on the website. This helps the search engine to relate to the topic of the content and ensure its worthiness for the readers. On-page SEO strategy includes keyword research, content creation and keyword optimization. 

  • Technical SEO

Technical SEO is related to the non-content section of your website. Here a website’s backend structure is improved. It also improves the site’s readability, where the search engine crawls through your website to check its credibility.

  • Off-Page SEO

Off-Page or Off-site SEO techniques help build strong relationships with other websites for high-quality backlinks. The strategies here include building up a website’s reputation and authority. These factors make the website a reliable, reputed and trusted source of information, thus attracting high ranking in search engine page. 


How does Search Engine Optimisation work?


Search Engine Optimization is an important aspect of the growth of any business in the present digital marketing world. Most importantly, for the businesses that have just started to find their roots in the online marketing industry SEO plays a vital role. With a sound knowledge of search engine optimization under your belt, you can improve your brand’s or website’s search engine ranking quite easily. If you are here and probably wondering about how SEO works. Let’s go deeper. 

seo factors

SEO is a process of optimizing one’s website in order to receive organic or unpaid traffic from search engine results. It brings certain changes to one’s website design and content which makes it more attractive and relevant to the search engine. You must be aware of the fact that the search engines always tend to provide the best results to their users, where best results mean higher quality content relevant to what the user is searching for. 


In order to get the best results, search engine scans and crawls through different websites to understand the website. This helps it to deliver relevant results for the searched topics and keywords. It also determines the easy-to-navigate sites, thus providing user-friendly sites higher rankings in the SERP. All these will happen unless and until a strategized SEO is used by the company. 


SEO helps to determine relevant phrases and keywords that can have maximum chances to get searched for. 

For example- if one is writing an article on ‘how to build a paint house’, one needs to optimize this blog post in order to get top results when one searches for the phrase ‘build a paint house’. Thus an SEO-focussed content increases the chances of getting organic traffic for one’s website.


Does Duplicate content hurt SEO?

Yes, duplicate content does hurt SEO and makes your website useless. You must have heard about the term ‘duplicate content’ time and again and have a general belief that duplication of content should not be made. But do you have an answer to why duplication must not be done in content? If No, then let us know how does duplication of content become a barrier in the growth of any website. 


Google does not penalize websites containing duplicate content, but it reads and understands that the site has not much to offer for its readers. Thus resulting in lower rankings impacting site traffic and revenue to a great extent. Another issue with duplicate content is that the search engine often gets confused with identical contents while ranking search engine results. 


Identical contents hurt SEO and make your website look thin directly harming your website’s visibility. It is quite harmful to your business, as duplicate content invites less traffic resulting in fewer leads and sales for the company.


How long does SEO take to see results?

Every website owner wants early results to get to the first page of the search engine. But getting instant results is quite unrealistic as SEO is not just a one time deal. It is basically an investment made today that requires maintenance and huge effort to come up with the desired results. If you are wondering exactly how long it takes to give results. Let’s dive in. 

Digital marketing

There is no magic arrow for SEO as it needs proper planning, timely maintenance and readjustments every now and then to maintain the ranking of the website. But if you are in a hurry and looking for speedy results it will end up on the wrong side in the long run of your website. The time taken to have desired results vary and depend upon the factors like age and authority of the website, the number of penalties and plans for short-term and long-term results. 


The most common belief is older your domain, the more links it will generate. More backlinks, greater is its chance to reach the top of the ranking in the search engine result page. More to it, analyzing your competitors, especially if they are table heads, cannot be underestimated.

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